Two Boots Celebrates its History in the Lower East Side

 

Nightlife culture includes a wide range of creative elements from music to culinary arts to visual spectacles. It has a broad appeal not just for exclusive audiences but for the wider community. Two Boots, a long-time resident of the Lower East Side community will be celebrating its anniversary with an evening of music food and entertainment this Thursday.

At first, you might not think of a pizzeria as a part of the nightlife community, but anyone who has emerged from a bar or club in the middle of the night knows the importance of late night sustenance. Two Boots has been providing grub to the nightlife community for 25 years and is planning to celebrate with an outdoor festival at the East River Park Ampitheater. They are calling it the World’s Best Pizza Party and they are working with Summer Stage, AT&T and the Onion for this free event. There are over 100 performers and artists scheduled to participate including:

Luis Guzman

Nuyorican Poet’s Café

The Sierra Leone Refuge All Stars

Odetta Hartman

Lady Circus

Grolsch and Smutty Nose will be providing the beer and of course Two Boots will be supplying the pizza.

Mike Rosen is the spokesperson for this event. He told me that this event is about recognition. Two Boots knows that much of their character, history and success comes from the Lower East Side and the nightlife community. Over the years, they have worked with various local groups including the Lower Eastside Girls Club, the Lower East Side Ecology Center and Time's Up. This enormous pizza party is just another way to give back to the people who support them. The mainstream media is very quick to report on stories that paint nightlife and its related operators as blights on their community. This event does more than show that local businesses like Two Boots contribute to the community. It shows that the elements of nightlife culture can be shared and enjoyed by everyone.

Details

Event: Two Boots Anniversary Concert

Cost: Free

Date: Thursday August 23rd, 2012

Time: 5:00 pm- 9:00 pm

Place: East River Park Amphitheater

Twitter: @TwoBootsHQ

Have fun.

Gamal

Consumption as Competition in Nightlife Culture

By Gamal Hennessy

There is an international competition every four years that brings athletes from all over the world for several weeks to participate in events of all types. There is a social competition every night that patrons of every class, race and demographic group compete in when they step up to the bar. Olympic athletes compete for fame, medals and patriotism. What do drinking competitors getting out of their experience? What motivates them to push the boundaries of tolerance and risk damage to their health and social status?

When Drinking Becomes a Sport

Keep in mind I’m not referring to any specific drinking game here. We are discussing drinking as a competition in and of itself without any other secondary set of rules. The rules of the game are simple; who ever is perceived to consume the most liquor in a given period of time and remain functional wins. This is a sprint, not a marathon. Someone who has one drink every night for ten nights is irrelevant to this contest. Someone who has ten drinks in one night is likely to get attention.

The interesting thing about the rules of competitive drinking is that they are seldom explicit. They are only hinted at in the statements that these rivals make:

Don’t try to keep up with me. I will drink you under the table!

You had 5 drinks last night?  I don’t even remember how many I had. It must have been around 9 or 10....

Who wants more shots?

The message is clear; in order to participate in this competition you have to keep drinking until you attain the thrill of victory or the agony of defeat.

Benefits of the Game

In competitive drinking, the quality of the drink is not important. The quantity is important. That means the benefits of this type of drinking are not sensual, they are social. The winners of competitive drinking are attempting to raise their social status among their peer group. It is a display of strength meant to send a message of high tolerance, endurance and superiority in comparison to the other drinkers. It is also a secondary signal of abundant resources and enthusiasm to push oneself in the name of “having a good time”.

All of this might sound petty and juvenile to the nightlife foreigner but the same dynamic exists in all levels of modern society. In the normal world, we compete in terms of money, house size, weight, hours worked, material goods owned and a host of other social struggles that are nothing more than substitutions for violent conflicts for dominance among our peers. Not everyone subscribes to competitive drinking as a concept, but that doesn’t make it any more or less credible as a social competition within that environment.

Pitfalls of the Game

Every game that has a winner also has a loser. In the case of competitive drinking, the loser is the one who consumes alcohol to the point where he is damaged socially, legally, financially or physically. This can manifest itself in a drunken brawl inside the club, a tarnished reputation, a lost job or a trip to the hospital. The pitfalls of competitive drinking both in the short term and over time can impact every other aspect of the competitor’s life. Like any other social competition however, some people are willing to risk everything for the chance at success. Everyone feels invincible when they start and very few people imagine themselves being the losers. Winning is a more happy daydream.

Two Types of Player

In competitive drinking there are the ones who drink and the ones who pretend to drink and exaggerate their consumption. The drinkers have the ability to enjoy the benefits of the game but also are susceptible to all of the pitfalls. The pretenders also can enjoy the benefits but can often avoid all of the pitfalls depending on how adept they are at subterfuge. While there is a potential social backlash for a person who is consistently caught lying about their drinking levels, the reality is that many people exaggerate their consumption to participate in the game and most of the drinkers do not have the attention span to keep track of what the pretenders do and don’t drink when they are in the heat of competition.

Organizers of the Game

When we try to find out who set up this game and who benefits from it, it is easy to point our fingers at the operators and accuse them of organizing and profiting at the expense of the patron. But a more reasonable observer has to look beyond the four walls of the bar. It is our wider society that pushes the maxim that more is better. It is our general economy that encourages increased consumption as a cornerstone of our prosperity. Outside of nightlife we have found a way to make every aspect of our social lives into some kind of competition. In many ways, nightlife culture is a mirror to mainstream culture. The patrons are primed to compete long before they step past the velvet rope. The operators may profit from this behavior, but they are hardly the ones to create it.

The Game in the Context of Nightlife Culture

Nightlife Culture is an artistic and social environment. If there is an absence of other types of interaction (musical, sexual or communicative) many patrons will default to competitive drinking. Understanding the motivation behind the action and dealing with those drives will help both the patrons and mainstream society better handle the benefits and pitfalls that it creates.

Have fun.
Gamal

The Four Residents of Nightlife Culture

      

 

by Gamal Hennessy

All nightlife patrons are not created equal.

I am not talking about differences in race, income, social status or gender. I am not referring to the reasons they might go out or the things they might like to do or the places they might like to go. The personal preferences of one patron and another is a natural and normal expression of individuality. I am talking here about basic patterns of behavior. I’m referring to the perspectives that separate one person from another and directly influence that person’s nightlife experience and the experience of the people around him or her. In my experience I have found that there are four types of residents in the nightlife space; operators, natives, amateurs and fanatics.

Operators: make the nightlife machine work. They are the people who offer the services and experiences that patrons come to enjoy. Operators exist on many levels and perform a wide variety of functions. Everyone from the owner of a venue to the manager, bartender, DJ, musician, hostess, waitress, security guard, dancer, sound technician and promoter are one level or another “operating” in nightlife. For many of them it is a passion. For all of them it is a business. Whenever you go out and enjoy a good party at a well run venue, with no fights, good service and a positive atmosphere, you have the operators to thank from the top of the food chain all the way down the line.

Natives: see nightlife as their natural habitat like a polar bear in the arctic or a tiger in the jungle. They are the people who spend a lot of time in nightlife and maintain a harmonious relationship with it. These are the people who go out to on a regular basis for a variety of different reasons and experiences; lounging with friends one night, listening to new music on another night, meeting clients for drinks and then dancing with a date at the end of the week. Some of them might know operators and use those relationships to get the inside track on the latest and greatest. All of them know the spots that best suit their personalities. The most important aspect about a native is the sense of balance. These people can drink, dance, and date several nights out of the week without sacrificing their health or their ability to work and without leaving a trail of destruction in their wake.

Amateurs: are relatively new to the nightlife experience. Circumstances like age, a previous lifestyle or simply being new to an urban environment have limited their exposure to clubs and the things that go on inside. New amateurs haven’t been to many venues. They don’t know what to expect when they get there. They don’t know what they can handle. They don’t know how to react in different situations and they haven’t integrated nightlife into the rest of their life. Old amateurs only go out to the clubs on rare occasions, but they go out on these same occasions every year. Although they have been exposed to nightlife on their birthday, New Year’s Eve and possibly Halloween, their relationship with nightlife is tenuous at best. Many of them still are unsure of what goes on in nightlife, many of them consume too much when they do go and many of them suffer in one way or another as a result of that over consumption. While some new amateurs evolve into natives, old amateurs shy away from repeated exposure to nightlife because of the pain associated with their over consumption.

Fanatics: combine two distinct qualities. First, they have considerable exposure to nightlife. They know where to go, they know what to do, they know what they can and can’t handle. Second they consistently strive to go beyond the limits of what they can handle with little regard for the consequences. These are the people who leave their homes at the start of the night with the mantra “Tonight, we are going to get fucked up!” They believe the volume of liquor they can drink is an indicator of their status. They see fights with other patrons and police altercations as struggles for respect and freedom. They consider the destruction of property and the disruption of people’s lives as inconsequential. They regard blackouts, hangovers and strained relationships are the cost of doing business. In the mind of the fanatic, if you’re not going to go too far, you shouldn’t bother going.

So where do you fit in?

Everyone who goes out fits into one or more categories. It might not be easy at first glance to figure out where you fit in. As I said before, it’s not based on age, standard of living, gender, race or social background. What kind of resident you are is based on your pattern of behavior and the frame of reference that guides your actions when you are out. Some patrons enhance the night, some patrons cause problems. You know who you are. The question is, are you the nightlife resident that you really want to be?

Have fun.

 

 

 

The Cultural Impact of Bottle Service in New York Nightlife

By Gamal Hennessy

If the rumors are to be believed, Rhianna might be single handedly responsible for altering nightlife culture this year. The bottle throwing brawl between Chris Brown and Drake, allegedly over her, has shut down W.I.P, sparked statements from the City Council, the NYPD, the State Liquor Authority and the newly formed Hospitality Alliance.  It remains to be seen what will come out of this controversy, but it is clear that for better or worse, changes in the bottle service dynamic will have a direct impact on nightlife culture itself that should be considered before any sweeping changes are made.

Historic Origins of Bottle Service

The practice that is now referred to as bottle service began in Post War Japan, where sake bars began to serve seated soldiers whole bottles of liquor at once, instead of constantly shuffling back and forth with drinks. What started out as simple efficiency evolved into a motivation for club reservations in Europe and finally a barrier to entry in New York, Miami and Las Vegas. The popularity of bottle service grew for two reasons; the economic benefit to the operators and the social benefit to a specific type of patron.

Economic Impact of Bottle Service

Everyone knows that the difference between the cost of a bottle of liquor in the store and the cost of a bottle in the club can easily be several hundred dollars, but not everyone knows why. Bottle service has nothing to do with liquor. It is about real estate and social prestige that has no realistic relationship to the actual cost of the liquor. When you order bottle service you are also assigned a specific geographic area that is far more valuable to the operator than the bottle. Each table they sell represents a specific stream of revenue. If bottle service was really just about liquor, the bartender would hand you the bottle and send you to stand in a corner.

The value of that real estate can be fundamental to the bottom line of any venue. A recent Harvard study called “Marquee: The Business of Nightlife” claimed that while only 40% of patrons on any given night might buy bottle service, that group accounted for more than 80% of the nightly revenue. From an economic standpoint, that means that the reduction or elimination of bottle service from New York nightlife would make it difficult for many venues to remain open. From a cultural standpoint, a severe contraction of the market could alter the basic activity and interaction that people have when they go out, regardless of whether they buy bottles or not.

Psychological and Social Impact

Patrons don’t pay for bottle service because they don’t know how much a bottle of vodka really costs. They buy bottle service because they perceive several benefits in this nightlife ritual:

  1. It is a temporary display of wealth that sends a message to potential lovers, rivals and associates.
  2. It is a source of ego gratification that can give the buyer a higher sense of worth relative to the rest of his or her normal daily routine
  3. It is a method of segregation that patrons use to separate themselves from other groups in a venue.
  4. It is a security blanket that patrons can use to feel safer in what might otherwise be a foreign or uncomfortable situation.

Ironically, it is social and mental aspects of bottle service that are the source of the problem. When celebrities, or any group, enjoys a feeling of entitlement they are more prone to act out in an anti social manner, especially if they feel there are no consequences. If a bottle throwing melee breaks out and the club is punished instead of the celebrity fighters then that feeling of entitlement is reinforced. We shouldn’t be surprised if they engage in similar behavior in the future.

Is This the End of Bottles?

There have been rumors and theories floating around about the end of bottle service from the time that it became a staple in nightlife culture. The most recent prediction of its demise has come in the wake of the economic crisis but the number of venues that provide bottles has not decreased significantly.

Can new regulations and laws hurt bottle service in ways that the economy couldn’t? Is it possible that we could see the practice altered, curtailed or eliminated from the nightlife landscape? To the best of my knowledge that decision hasn’t been made yet. I do know that if local officials are attempting to send a message to the nightlife community, that message needs to be sent to the people actually fighting and not the location that the fight took place.

 

Bottle service isn’t the main problem in the Brown/Drake fiasco; uncontrolled male aggression and fragile male egos are the main problem. We can’t solve that problem by legislating away bottle service. Take away the bottles and boys will find something else to fight with.  The most adequate response to promoting safety and security in nightlife is not to ignore the fanatics and punish the operators. If there is video of the crime, check the video tapes. Prosecute the bad actors in criminal and civil court. If the venue is found to be complicit in the events that occurred, then punish them in addition to everyone in the fight. To simply close the club and let the celebrities walk away empowers other fanatics to engage in similar behavior without fear of the consequences and they’ll do it with or without bottles.

Have fun.

G

Stonewall, Nightlife Culture and Gay Rights in America

By Gamal Hennessy

The modern era of gay rights in America can be traced back to a small bar in New York’s West Village. When a group of transvestites refused to go into the bathroom to have their genitals inspected to determine their gender, it marked a turning point in the relationship between homosexuals and heterosexuals in the US. To a large extent it also changed the perception of homosexuals about themselves. The annual Pride Parade, positive gay figures in the media, debates on gay marriage and open sexual orientation in military service are all a by-products of the first Stonewall Incident.

Nightlife culture has a social impact that goes beyond bottle service and DJs. It is an environment that pushes the envelope of American culture as a whole. Historically, it is the space where minorities and homosexuals felt accepted when they weren’t accepted anywhere else. It is where modern music and fashion trends are tested before they slip into the mainstream. It is where social protests and movements from anti-Prohibition crime to the start of the gay rights movement found their home. If more progress is going to be made, it may very well continue where it started. Even if common society’s apathy, red state mentality or tabloid media slurs continue to promote division and hate, nightlife can and should be a haven for those who need a place to get away from the negative elements of society. Natives need to protect each other.

As New York celebrates LGBT Pride in parades and parties, we should keep in mind the importance that nightlife culture has played in providing a social haven and building the communities that drive progress in America.

Have fun.
G

The Social Side of Nightlife Culture

By Gamal Hennessy

When you walk past the bouncer and into a lively bar, it might feel as if you’ve submerged yourself into a chaotic mess. Various sized clusters of people are interspersed with floaters, stragglers and spectators. Some are laughing, some are dancing, some are yelling, some are oddly silent and a few of them are chasing each other around the room with phone cameras.

There is a certain amount of random shenanigans going on here, but if you sit back and observe them you can see that there are various types of communication, interaction and connection that going on in any bar or club. Being able to understand what is going on will give you a stronger appreciation for the social dynamic in nightlife culture. The following examples are not meant to be exhaustive or exclusive. Many of these interactions can happen simultaneously and even a conversation within a group can ebb and flow from one to the other. But these examples will give you a sense of the complex dynamic going on in any crowded bar.

Elements of Social Interaction in Nightlife Culture

Sexual: The most obvious type of connection in nightlife is the sexual one. Nightlife is sex and sexual energy is sublimated in to every aspect of the nightlife experience. We present ourselves in ways that we hope will attract potential partners. We tease and flirt to test the waters. We play games of attraction and seduction to capture their imaginations and then we go where that connection leads us. Whether you are talking about pick up artists in a meat market or a quiet date at a martini bar, a one night stand or happily ever after, modern courtship happens in the nightlife space. Without it, a major link in the sexual selection process would be gone.

Business: There is an saying about never mixing business with pleasure but anyone familiar with nightlife knows this mixing goes on every night. Nightlife is integral to many business practices and many deals, business connections and meetings would not happen absent a night of drinking. I’ve spent time with people in the advertising, legal and media industries. Going out to “events” for or with the client is just as important (if not more important) than the work that goes on from nine to five. I’ve seen upscale lounges sectioned off for so many private parties of investment banks and insurance companies that the place looked less like a bar and more like a convention at the Javits Center. I’ve been on both ends of the buying and selling process in several cities around the world and one thing remains constant; if a deal is going to get done, someone has to take someone out for some drinks. It could be a few pints at the pub. It could be bottle service at the newest lounge. It could be lap dances in the champagne room of a strip club. The concept is the same. If there is no pleasure, there probably won’t be any business.

Bonding: Our experiences are not limited to picking up strangers or selling something to our clients. A lot of our time is spent with people we already know and actually want to spend time with outside of work. Friends, family, couples who are dating, all use nightlife to reconnect and enhance the bonds they already have. How common is it to email friends you haven’t seen in a while and find out where they’ll be on Friday night so you can all hang out and have some fun? What is a date if not a couple spending time together? If family members come in from out of town and they are not too young or too old to go out, isn’t it normal to bring them to some bar? You could get together for conversation, carousing or just to catch up. The bar or lounge are prime places to do that.

Celebration: Venues often market themselves as having the best parties in the city. We use events and occasions both large and small as the reasons to get together and enjoy ourselves. A few close friends might take you out to celebrate your birthday with you. Perhaps you attend a release party for an artist’s album or gallery opening. Maybe it’s an after party for an awards show, closed deal or concert. Or it could be a huge holiday celebration for Thanksgiving Eve or New Year’s Eve. We mark some of the significant events in our lives with a celebration and very often that celebration happens in a club.

Exhibition: The most subtle type of social communication is the exhibition. Many of us engage in a constant struggle to raise our social standing and rank relative to similar people in our surroundings or our peer group. To achieve this, we show the people around us our value through some type of display.

  • Men will order bottle service to show that they have money to spend.
  • Clubbers will throw themselves onto the dance floor to show that the skill they have with their bodies.
  • Women will compare themselves to the size, shape, attractiveness and style of other women in the room.
  • Social butterflies will move through the room collecting handshakes and kisses to show how much people love them.
  • Drinkers will knock back beers as fast as they can to show their superior tolerance for alcohol.  

Each display is meant to send a signal, build reputation and ultimately value. The struggle to climb the social ladder is not unique to nightlife, but the exhibitions that can be found here are often different than what you might find in the daylight hours.

Communication as culture

It is easy to see how music, food and fashion play a role in nightlife culture and by extension influence society as a whole. But culture is not only the artistic and aesthetic components of a society. How people communicate with each other is also an important factor. Nightlife is, at its heart, a social interaction. We go out to connect with friends, lovers and strangers on one level or another. Our social interaction is part of our lifestyle and lifestyle is part of culture.

Have fun

Gamal