Nightlife Culture Expo Recap Day 3: Rakim Celebrates the Rise of Hip Hop Music

 

The energy for that night had been building up for 25 years.

In 1987, the Paid in Full Album was released and helped start a new age in hip hop music. Up to that point, hip hop was rarely on the radio. It was an underground sound that filtered down out of the Bronx to dominate block parties and after hours clubs. It was a fad. It wasn’t real music. It wasn’t going to last.

In 2012, hip hop music dominates the pop charts and popular culture on every level. It has altered the American language. It has evolved into different sub genres and migrated around the world. Now there are Egyptian rappers making protest songs as the soundtrack to the Arab Spring. Hip hop artists own fashion houses, liquor companies and multibillion dollar sports franchises. At this point, a significant part of American culture is hip hop culture and artists like Rakim made that possible.

The people at Sutra’s Expo party last Friday grew up with songs like My Melody, Microphone Fiend and I Ain’t No Joke. They knew the words to Rakim songs in the same way that house heads know their anthems, jazz men know their standards and religious people know their scriptures. Even with the abrasive posturing and aggressive attitudes sprinkled into the crowd, the night felt more like a spiritual ritual and less like a musical performance. The crowd surged when he took the stage. They chanted the lyrics with him and strained to capture his image on their iPhones. I just took in the positive energy of the room that had been nurtured in New York City for 25 years.

I only got to talk to Rakim for a moment after his amazing performance. Hip hop groupies are dangerous ladies and I try not to get in their way. I thanked him for performing at the Expo and for everything his music has done for me personally and hip hop in general. He was gracious and cool with his response. He thanked me for remembering him and wanting him to perform. I laughed to myself when he said that. Considering the impact he has had on hip hop culture, nightlife culture and American culture who else would offer a better performance?

Have fun.
G

   

 

Pleasure Palaces: Bars and Clubs as the Cradles of Nightlife Culture

Environment plays a huge role in the way we play. You can’t look at nightlife culture without looking at the physical space that nightlife occupies. It is the spaces that influence what you can do when you are inside. It is the spaces that help create the image and the atmosphere that the patrons are looking for. It is the spaces that bars and clubs inhabit that become the frame and canvas for every other aspect of the nightlife experience.

As we were selecting venues for the first annual Nightlife Culture Expo, we were very aware of how the venue sets the tone for the experience. The history, vibe and style of each venue fit perfectly with the celebration we had in mind. 

Cielo was a natural choice for a house music party because it is a dance destination that has been home to house icons like Jellybean Benitez and Little Louie Vega as well as famous dance parties like Roots and Dance. Here. Now. 

Stonewall is synonymous with both the LGBT rights movement and queer culture serving as the launch pad for what would become Pride Weekend in cities around the US and countries around the world. 

Sutra is a beacon of East Coast hip hop that regularly offers intimate shows with some of the most well known artists in the genre like Q-Tip, the Roots and Rakim. 

Affaire is a new venue, but it continues established nightlife traditions of adopting French epicurean flair and offering a home to the art of burlesque. 

Finally, the double seven is a reinvention of the venue that anchored the development of the Meatpacking District. It established the nightlife that helped attract companies like Apple and Hugo Boss as well as public works projects like the Highline Park to a forgotten strip of Manhattan.

The operators of each one of these venues understands the importance of nightlife cultures. They have built their businesses by offering their individual groups the space to express themselves. At the same time, they have improved nightlife and the quality of life in the city.  Your choice of venue plays a huge role in the quality of your experience.  In their own way, each of the Expo venues offers New York a unique taste of what nightlife is.

For more information and tickets, visit /events/

Have fun.
Gamal

 

Sutra Celebrates Seven Years as a Hip Hop Icon



By GamalHennessy

Most clubsin New York City do not last very long. Normally, a club can go from thehottest place on Earth to closed in 3-5 years. For a club to last more than 5years and still be relevant is a rare and wonderful thing.

Clubs thatstay opened the longest rely on good management and a reputation for particulartype of music. There is a club on the corner of 1st Street and 1stAvenue that is still going strong after 7 years.  Its owner has been a strong supporter ofnightlife culture who has built a haven for both underground and mainstream hiphop at a club called Sutra. I sat down with Ms. Ariel Palitz on the seventhanniversary of the space to discuss the impact that it has had on the LowerEast Side, nightlife and the culture of New York City.

GH: What was the goal when you firstopened Sutra? How close have you come to achieving that goal seven years later?

AP: I spenta lot of time in Bar 16 as a patron before I bought it and opened Sutra. Iloved spending time there because of the type of people I met and the vibe ofthe place. When I became the owner, I wanted to keep that spirit. I wanted aplace where different types of people could come and have a good time. I wantedto have different types of parties and different types of music. I wanted Sutrato represent underground New York. We had that vibe from day 1. It didn’tmatter if we did bhangra parties, soulful house sets or hip hop parties. Thegoal was to always to celebrate the diversity of New York and we were always ableto pull that off.

GH: I know you have a lot ofdifferent types of parties, but I’ve always seen Sutra as a hip hop spot. A lotof that has to do with the people who perform here. It’s a long list thatincludes Funkmaster Flex, Questlove, Mos Def, Slick Rick, DMC, Just Blaze and alot of others. When did you first realize that the hip hop industry embracedSutra?

AP: Therewas a night early on when Questlove was in the DJ Booth spinning and BlackThought and Mos Def just jumped in there and started freestyling.  We had no warning but everyone in the roomloved it. It has such a raw energy about it. It felt very natural. There was nohype, no drama no problems. Everyone was just flowing with them. I sat back atthe owners table and knew it was special.

GH: Were there a lot of nights likethat?

AP: Yes. Alot of artists come to Sutra to experiment on a live crowd. You can put outmusic on the internet, but nothing beats getting the reaction of people in theclub. Artists like Just Blaze and Tony Touchknow that. They’ll come and drop new beats and hooks and samples all the timeand then we’ll hear those same elements in top 40 songs 6 months later. Sutrahas been the birthplace for a lot of new music.

GH: What has been the most successfulparty Sutra has had over the years?

AP: We’vehad quite a few long running parties, but Toca Tuesday has to be the crownjewel. Tony is truly a professional artist and it is people like him that keeppeople coming back week after week. He is one of the reasons Sutra has been sosuccessful.

GH: What are the other things thathave helped Sutra last so long when so many other clubs don’t?

AP: We nevertried to make people feel like they didn’t belong or they couldn’t come in. Wewon’t turn your friends away because of their race or anything else. We don’ttry to force bottles on everyone. We throw parties that people enjoy. We’vealways been able to attract talent that people wanted to see. We have a goodrelationship with people on the block and in the neighborhood. All those thingshelp keep the doors opened.

GH:  So what’s next for Sutra? Do you plan to keepit opened for another 7 years?

AP: Iactually put Sutra on the market for sale this week, partially to coincide withthe anniversary. I had a goal in mind when I opened Sutra and I’ve achieved it.I love Sutra and the impact it has had on my life and the life of the communityand culture, but I have other goals, new businesses and new ideas for the Sutrabrand. Once I find the right buyer, it will be time to move on.

GH: How do you think Sutra willchange once you sell it?

AP: Ideally,the new owner would inject new energy into the place but still keep theinclusive spirit I inherited from Bar 16 and developed in Sutra. Ultimately Idon’t know what the new incarnation will be, but I will do everything in mypower to make sure that it will be a benefit to the quality of life forneighborhood, the people and New York.

GH: Do you think artists who havestrong ties to the spot might buy it? Rappers have bought venues before…

AP: Owning anightclub is a very different business than being a rapper or a DJ, but ifsomeone in the industry would want to take it over that would be great because hopefullythey would be able to infuse the same great talent and great vibe that has keptSutra alive this long

Have fun.
G